PROTOUCH is shaping the future in Africa, by providing new ways for sporting codes, teams, clubs and federations to activate, engage and monetize their fan community using Blocksport technology.
PROTOUCH, a South African-based Sports Tech business focussed on enabling more African athletes onto the World Stage, is the exclusive distributor of BLOCKSPORT technology in Africa providing a range of offerings that engage and monetize the fan base and unlock value for sports teams, fans, brands and investors.
The Swiss-based BLOCKSPORT technology provides sports brands their own branded and fully managed fan engagement mobile platform which combines information, community management, gamification, e-commerce, rewards and crowdfunding. It has also developed a blockchain-based NFT platform where fans can mint, sell and trade sports assets or rights of their favourite sports stars and teams, all within one solution – easy to implement and ready to roll-out within 30 days.
To signify the launch of the NFT proposition, PROTOUCH – in association with The Phil Liggett Foundation – has created its first NFT release focused on celebrating African Road Cycling Talent. These limited edition NFT’s will be released during October thereafter a range of these will be created to feature highlights of their careers (including past notable achievements).
PROTOUCH is thrilled to be launching these first NFT editions, recognizing African Road Cyclists. Each one that we place into a global digital cycling ecosystem has the opportunity to transform many more opportunities for African cyclists that follow”, commented Rebecca Eliot. “We take our responsibility to enable more African athletes seriously and believe that this a way for current African Champions to help to Pay it Forward”.
PROTOUCH recently launched its own BETA version of PROTOUCH AFRICA using this platform, which features the top performing road cyclists from over fifteen cycling nations in Africa and aggregates African cycling news, e-commerce and rewards-earning opportunities for cycling enthusiasts. PROTOUCH plans to leverage the social media following of over 1,5 million fans of African cycling and activate this base to benefit road cycling talent, enabling more African road cyclists onto the World stage. Plans are also underway to expand the platform for other sporting codes in Africa, with the next edition focused on the triathlon industry as well as an esport entity.
“Africa has been cited by many, including the United Nations, as a continent that could become the next frontier for crypto currency, providing a fertile ground for digital technology. We are extremely excited about our partnership with PROTOUCH, trailblazing this area in Africa and using BLOCKSPORT technology to enable it”, commented Vladimir Liulka, CEO and co-founder of Blocksport. “We are also honored to be the platform to house the first edition of such a talented road cyclist from Africa and eager to see her unbelievable story unfold in the coming months,” he added.